BTS ARMY Day: Google Search Easter Egg Unlocks Band Audio

BTS ARMY is feeling the love from Google.

In honor of the ninth anniversary of the origin of ARMY BTS — the name of K-pop superstars’ massive fanbase — on July 9, 2022, Google has launched a pair of new collabs with BTS.

Starting Friday (US time zones), fans who search “BTS” on Google Search can unlock a secret Easter egg. On the search results page for BTS (on mobile or desktop), users can click on the purple heart icon that appears next to the BTS header at the top left. This will unleash a flurry of purple balloons that you can pop with a click or tap; by clicking on the bubbles with microphones, you will see special audio messages from the group members themselves.

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“BTS has such a positive energy, and we wanted to bring some of that to Search,” Elissa Wolf, Google’s senior features software engineer, said in a statement provided to Variety. “I’m a fan myself, so I was thrilled to be able to work on this project! »

Additionally, Google Arts & Culture celebrates BTS ARMY in a unique collaboration with BTS, “BTS x Street Galleries.” The collaboration takes fans on a Street View tour of cities and buildings that hold special memories for BTS. At each of the 14 locations, fans can create their own Street Gallery with art curated by the group and exclusive photography and creations by RM, Jin, SUGA, j-hope, V, Jimin and Jung Kook.

BTS has also partnered with YouTube Shorts to exclusively host the #MyBTStory challenge. The month-long challenge, which invited ARMY and music fans around the world to share their MOST UNFORGETTABLE BTS memories, ends today and will culminate with the release of a special ARMY tribute video on the BTS’s official YouTube channel next Wednesday, July 13th.

BTS officially named their adoring fans ARMY — an acronym that stands for “Adorable Representative MC for Youth” — in 2013.

The K-pop group currently has over 67 million subscribers on their official YouTube channel, BangtanTV, making them the third most-subscribed music artist on the platform (behind Blackpink and Justin Bieber). To date, the group has won six music videos in YouTube’s Billion Views Club. The video for “Butter” racked up 108.2 million views in its first 24 hours — holding YouTube’s No. 1 spot on that metric. In second place: “Dynamite” by BTS, which recorded 101.1 million views in the initial 24-hour period.

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